Stable Wealth Featured by LPL Financial

Why Alex Williams Left the Captive Firm Model

After 25 years inside a captive firm, Alex Williams walked away to build something on his own terms. LPL Financial published his story as part of their official Independent Advisor Network case study series.

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Featured in an LPL Financial Advisor Case Study

When you’re choosing a financial advisor — especially for retirement, estate, or multi-generational planning — independence and judgment matter more than logos and call centers. That’s the entire reason Stable Wealth exists.

LPL Financial recently published a case study about Alex Williams, CFP®, our founder and President, profiling his decision to leave a 25-year career inside a large captive firm and build Stable Wealth as a CFP®-led practice within LPL’s Independent Advisor Network. LPL Financial is the broker-dealer and registered investment adviser through which securities and advisory services are offered. The article describes Alex’s view that his prior captive-firm model limited the flexibility he wanted in serving clients — and how he re-built around the values our clients actually care about: comprehensive planning, true investment flexibility, and undivided attention.

For our clients in Lacey, Olympia, and the broader Thurston County area, the story behind Stable Wealth is the story behind your plan. Here are the main points covered in the LPL feature about how — and why — we work the way we do.

What the LPL Case Study Covers

 

  • Why Alex left a captive firm after 25 years — not because of compensation, but because of structural limits on what he could deliver to clients
  • The “year-long compliance odyssey” that exposed how little real flexibility a captive firm actually offers, including support for clients across multiple states
  • Why he chose LPL’s Independent Advisor Network after evaluating the entire industry with an independent consultant
  • Growth from approximately $165M at the prior firm to more than $200M in brokerage and advisory assets as of 4/1/2026, with approximately 85% of clients following him over
  • Why the firm is named “Stable Wealth,” not “Williams Wealth Management” — a deliberate choice to build an enterprise that outlasts him
  • The launch of a second advisor and tax + estate planning workshops for clients

What This Means for Our Clients

As an independent practice supported by LPL Financial, Stable Wealth is not limited to a proprietary captive-firm model. We have access to a broad range of planning and investment resources, subject to client suitability, best-interest obligations, platform availability, licensing, account type, and applicable compliance requirements. Like all financial professionals, we have conflicts of interest, which are disclosed in our Client Relationship Summary and related LPL disclosures.

If the kind of advisor relationship described in the LPL case study resonates with what you’ve been looking for, the LPL piece is worth your time. It explains, in Alex’s own words, why he made the move and what changed for the clients who came with him.

In Alex's Words

“I called it Stable Wealth because I want to build something that will be here long after I’m gone.”

— Alex Williams, CFP®, President & Financial Advisor

Read the Full Case Study on LPL.com

The complete feature is published on LPL Financial’s official news and insights section. It includes Alex’s full account of the transition, the role of LPL’s Independent Advisor Network, and his advice to other advisors considering independence.

Frequently Asked Questions

What does it mean that LPL Financial featured Stable Wealth?

LPL Financial is the broker-dealer that supports Stable Wealth as part of its Independent Advisor Network (IAN). LPL’s news and insights team publishes case studies on advisors whose stories illustrate the value of supported independence. The case study on Alex Williams is a profile of his transition to supported independence through LPL’s Independent Advisor Network.

Why did Alex Williams leave his previous firm?

According to the LPL case study, Alex spent 25 years at a captive firm before realizing the structural limits of that model were holding back what he could deliver to clients. Restricted planning tools, slow product innovation, geographic compliance friction, and client investment restrictions — even on assets he could personally hold — combined to create a gap between what clients needed and what the firm allowed.

What is LPL’s Independent Advisor Network (IAN)?

LPL’s Independent Advisor Network is a “supported independence” model: advisors run fully independent practices but receive marketing, compliance, business consulting, and technology support from LPL. As Alex describes in the case study, the difference is having direct, personal access to specialists rather than calling 800 numbers — a model that lets a small independent firm deliver enterprise-level service.

How is Stable Wealth different from a wirehouse or captive-firm advisor?

Stable Wealth is an independent practice operating through LPL’s Independent Advisor Network. In advisory relationships, Alex Williams and LPL Financial are required to act in the client’s best interest. Brokerage and advisory services differ — clients should review the Client Relationship Summary and related LPL disclosures for fees, conflicts of interest, and standards of conduct.

How much does Stable Wealth manage?

The LPL case study notes Alex’s firm has grown from approximately $165 million at his prior firm to more than $200 million in brokerage and advisory assets as of 4/1/2026, with continued growth and the addition of a second advisor.

Considering Working With Us?

If the kind of advisor relationship described in the LPL case study is what you’ve been looking for — independent, fiduciary, CFP®-led, with the depth of planning and investment flexibility a captive firm can’t always offer — we’d be glad to talk.

This is a brief, 15-minute introductory conversation to learn about your situation and determine whether Stable Wealth may be a good fit. No preparation is required, and there is no obligation or sales pressure.

LPL Financial is the broker-dealer and registered investment adviser through which securities and advisory services are offered by Stable Wealth financial professionals. LPL Financial and Stable Wealth are separate entities. The LPL case study is not a client testimonial, rating, ranking, or guarantee of future performance or client experience. The views expressed in the LPL article are those of the featured financial professional and may not be representative of other financial professionals. Brokerage and advisory services involve fees, costs, limitations, and conflicts of interest; please review our Client Relationship Summary and related disclosures.